TikTok Live Commerce systems for brands ready to sell in real time.
We help ecommerce brands use content, presenters, product demos and live selling environments to turn attention into live traffic and product sales. Content creates the attention. Live commerce gives that attention somewhere to go.
What we deliver
Our TikTok Live Commerce service covers everything required to run a structured live selling operation. We provide dedicated live selling bays, presenter-led product demos, live shopping support, TikTok Shop content, product demonstration videos, traffic-building short-form content, live campaign planning and managed live commerce sessions.
We do not run one-off broadcasts and walk away. Our systems are structured around consistency — planned sessions, trained presenters, staged products, promoted schedules and tracked results. Every element is built to help your live selling generate measurable revenue over time.
Who we work with
We work with ecommerce brands, DTC companies, beauty brands, fashion labels, supplement companies and any product-led business that wants a direct selling channel through TikTok Live. If you sell physical products and your customers spend time on social platforms, our TikTok Live Commerce studio is designed to support your next revenue channel.
Whether you are launching your first live session, scaling from occasional broadcasts to a weekly programme, or looking for a fully managed live commerce operation without building an internal team, we have the systems and studio infrastructure to support you.
What we produce
- TikTok Live selling bays — Dedicated studio stations with controlled lighting, branded backdrops and product display setups built to help you sell on camera
- Presenter-led product demos — We source, train and manage presenters who demonstrate your products live and drive purchases through TikTok Shop
- Live shopping support — Full session coordination including scheduling, run-of-show planning, audience engagement and real-time selling support
- TikTok Shop content — Product listing videos, lifestyle clips and platform-native content designed to support your TikTok Shop performance
- Product demonstration videos — Pre-recorded demo content that showcases your products and supports your live selling programme between sessions
- Traffic-building short-form content — Reels, TikToks and clips structured around driving viewers to your live sessions and building your audience
- Live campaign planning — Structured calendars with themed sessions, promotional rollouts and sales targets built to help you sell consistently
- Managed live commerce sessions — We handle presenter coordination, session execution, performance tracking and programme optimisation so you can focus on your products
Why TikTok Live Commerce matters for your brand
TikTok Live Commerce is one of the fastest-growing direct selling channels in the UK. Brands that have already built live selling systems are generating revenue their competitors have not started chasing. Conversion rates from live sessions consistently outperform static product pages and traditional paid social.
The advantage compounds. Brands running weekly sessions build audience, refine their selling approach and generate sales data that improves every subsequent broadcast. Our live commerce studio and managed sessions are built to help you start building that momentum now, before your market gets crowded.
How live commerce connects to our system — Step 4: Convert Sales
Live commerce is Step 4 of our production system — Convert Sales. Our social-first media builds attention. Our campaign content drives traffic. Our ecommerce content supports your product listings. And our TikTok Live Commerce systems give all of that attention a place to convert into direct revenue in real time.
Nothing we build sits in isolation. The Cramatic Studio produces your live sessions. Our content team creates the promotional clips that fill your audience. Our campaign systems schedule the rollout. Every part of your content operation feeds into your live selling. That is how we help brands turn content into commerce.
Example use cases
Beauty brand launching a TikTok Live selling programme. We set up a dedicated studio bay with a trained presenter, stage your products for each session, cut promotional reels from previous lives and configure your TikTok Shop with commission tracking. Within three months, live selling becomes a measurable revenue channel alongside your existing store.
Supplement company running weekly live sessions. We build a structured selling calendar with themed sessions — new product launches, flash sales, Q&A sessions with founders, bundle deals. Each session is promoted through organic and paid social. Performance data from every broadcast feeds into the next. Your revenue compounds week on week.
Fashion brand building a monthly live commerce calendar. We produce four live sessions per month with rotating presenters, seasonal product drops and exclusive live-only pricing. Our studio bays are styled to match your brand aesthetic. Clips from each session are repurposed as TikTok and Instagram content. Your live programme becomes both a sales channel and a content engine.
Frequently asked questions
What is TikTok Live Commerce?
TikTok Live Commerce is real-time selling through TikTok where presenters demonstrate products, engage with viewers and drive purchases directly through TikTok Shop.
Do you provide presenters?
Yes. We can source, train and manage presenters for your TikTok Live sessions.
Do we need to come to your studio?
Our studio has dedicated live selling bays, but we can also support remote or on-location live commerce setups.
Can you manage our TikTok Live schedule?
Yes. We offer managed live commerce support including session planning, traffic strategy, presenter coordination and performance tracking.
Is TikTok Live Commerce right for my brand?
If you sell physical products and want a direct selling channel supported by content and social traffic, TikTok Live Commerce is designed to help.
Call us on 0161 938 3686 or start an enquiry to discuss your live commerce requirements.